The US wine market is number one in the world by volume and value and one of the most challenging. Export Ready USA is a two -part series that provides wineries looking to export to the USA with everything needed to know for preparation and success in this complex market.
The US wine market is number one in the world by volume and value and one of the most challenging.
This October, Wine Australia is launching Export Ready USA, a two-part series that provides wine brands a glance into this complex market to consider whether there is potential for their brand. Gain critical knowledge and insights in just one hour split over two weeks.
Join host Aaron Ridgway, Wine Australia’s Regional General Manager Americas, as he outlines the tips and tools you need to know followed by a Q&A session.
Session 1: Everything you need to prepare. 20 October 11:00AM AEDT
Learn about market size, key price points, trends, and regulatory aspects such as the three-tier system.
Session 2: Everything you need for success. 27 October 11:00am AEDT
Hear what happens once you’ve found an importer, best practices for growing your sales and rapport with distributors, and how to talk about your brand for a US audience.
Detailed resource handouts on the latest market figures will be made available for download, plus find out more on how to use Wine Australia’s suite of export tools.
Register to access part one and two of the series.
Recordings will be available to registered participants