Is your wine business considering mainland China as a potential export market?
Or are you back in market following the removal of the tariffs and looking to understand more about how you can drive your brand forward?
With presentations by Austrade, Wine Australia and United Media Solutions, join us for a 90-minute webinar covering the current business environment, opportunities and challenges for Australian wine, local trade and cultural insights, the digital landscape in China, and upcoming activities in market.
Who should attend this webinar?
This webinar is suitable for anyone who is:
- considering doing business in China
- already working with customers and partners in China, and/or
- looking to build new business opportunities in China.
What can attendees expect to learn?
Webinar attendees can expect to gain insights on:
- understanding the business environment
- opportunities and challenges for Australian wine
- local trade and cultural insights
- the digital/social media landscape
- the rise of eCommerce
- the 2025 calendar of activities in China.
Speakers
Lauren Gilbert
Lauren has over ten years commercial experience she brings to her role in government. She worked in sales and business development roles at reputable technology companies, including IBM, LinkedIn and Salesforce.com. Lauren has also worked for innovative e-commerce and SaaS startups.
Lauren holds a Bachelor of International Studies from University of Sydney. Lauren has spent a decade living, working, and studying in China. Because of this she is proficient in Mandarin Chinese.
Eric Yu
Originally from China, Eric moved to Australia in his teens and holds a Bachelor of Commerce with a double major in Marketing and Management from the University of Melbourne.
With deep expertise in business strategy and market expansion, Eric has worked extensively across the international trading and FMCG sectors, helping brands establish a strong presence in China. He specializes in developing and executing digital marketing strategies, leveraging Chinese social media and e-commerce platforms to drive brand awareness, consumer engagement, and sales growth.
Bree Wood
With over 25 years’ experience in the wine industry, Bree has worked across innovation, insights, product development, brand management, trade marketing, and sales roles. She is passionate about sharing the stories of the people, places, and wines that make the Australian wine industry unique.