Wine Tourism Ready

Welcome to Wine Tourism Ready, the self-paced online course that teaches you how to attract more international travellers and develop a profitable tourism trade.

While much of the focus for wineries is on domestic tourism, attracting international visitors allows you to diversify your markets and create new avenues for business. But where do you start? What markets should you target? How do you navigate the different industry players and promote your tourism product globally? This comprehensive course answers these key questions and more.

Developed in partnership with the Australian Tourism Export Council, Wine Tourism Australia and Fastrack Asian Solutions

Learn how to promote your wine tourism experiences

Who is it for

This course is invaluable to Australian wineries looking to build their tourism trade.

The modules

There are six modules in total. Work through the lessons, templates and activities step by step to create your own wine tourism plan in module 6, or simply skip to the topics you’re interested in

Module 1 Capitalising on the visitor economy The first step in your strategy is to define the business objectives of entering the international tourism market, then decide which regions and types of travellers to focus on. 3 lessons

Module 2 Setting up your tourism experiences Now it's time to define exactly what it is you're selling. This extensive module will help you develop and position compelling tourism experiences that open up new revenue streams. 6 lessons

Module 3 Using B2B channels to bring in business Navigating the tourism industry can be a complex task. Let's now look at all your potential distribution channels and partners in order to develop a B2B sales plan. 6 lessons

Module 4 Mastering your consumer marketing Selling directly to your end consumer is a profitable approach that requires using a mix of consumer channels. It's time to prioritise these channels and get them up to scratch. 3 lessons

Module 5 Pricing for profit It's critical your tourism product is both competitive and profitable. This module outlines key pricing considerations and provides invaluable calculators to help you crunch your own numbers. 2 lessons

Module 6 Delivering your tourism growth strategy You’re ready to review all your notes and templates in order to create your interactive wine tourism plan. This is your ultimate strategy on a page. 1 lessons

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