Wine Australia has released its five-year Strategic Plan 2025–30, outlining how it will support Australian grapegrowers, winemakers and exporters in navigating current pressures while building a more resilient, profitable and sustainable future.
Wine Australia recently hosted a successful inbound visit by five Japanese on-premise professionals as part of its ongoing efforts to grow the profile of Australian wine in Japan.
The Australian grape and wine sector is being called to rally behind an exciting new message that reframes how domestic consumers connect with Australian wine.
The message is clear, powerful and proudly local: ‘We make a wine for that.’
The Australian grape and wine sector is being invited to take part in Wine Australia’s annual customer engagement stakeholder survey between 2-30 June, to help enhance the services and programs it delivers to empower the success of Australia’s grape and wine businesses.
Australia’s winegrape growers can now access a series of free, practical guides designed to support vineyard management with minimal ongoing intervention and promote long-term ecological practices.
Japan is a significant market for Australian wine, ranking as the eighth biggest export destination by volume and value. In the 12 months ended March 2019, exports to Japan grew by 16 per cent to reach a record $55 million.
Japan is by far the second biggest wine market in Asia behind mainland China. The International Wine and Spirit Record (IWSR) reports that 39.5 million cases of wine were sold in Japan in 2016, compared to 157 million cases in mainland China and 3.8 million cases in third-placed Hong Kong.