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Japan’s first Japanese-based Master of Wine Kenichi Ohashi shared his enthusiasm for the ‘New Australia’ with influential trade and media in Tokyo at a sold-out Wine Australia master class on 23 May.

Japan is a significant market for Australian wine, ranking as the eighth biggest export destination by volume and value. In the 12 months ended March 2019, exports to Japan grew by 16 per cent to reach a record $55 million.

Japan is by far the second biggest wine market in Asia behind mainland China. The International Wine and Spirit Record (IWSR) reports that 39.5 million cases of wine were sold in Japan in 2016, compared to 157 million cases in mainland China and 3.8 million cases in third-placed Hong Kong.