Australians are increasingly seeking experiences that bring together food, connection and discovery, and local wine is uniquely placed to be part of those moments.
Wine Australia research shows consumers are placing greater value on memorable, sensory-rich and socially shareable experiences. The setting, aesthetics and opportunity to connect with others are becoming just as important as the drink itself.
Australian wine exports declined by 7 per cent in value to $2.30 billion and 6 per cent in volume to 598 million litres in the year ended June 2026, according to Wine Australia’s Export Report released today.
Wine Australia and Vinehealth Australia are co-investing to modernise South Australia’s Vinehealth Vineyard Register and align it with the National Vineyard Register.
Australia’s 2026 winegrape crush fell to 1.27 million tonnes – its smallest since 2000 – but the reduced national crop did not result in stronger grape prices according to Wine Australia’s National Vintage Report 2026 released today.
Some of the UK and Ireland’s most influential wine buyers and sommeliers will visit Australia this November as part of a Wine Australia initiative designed to deepen market understanding and build long-term advocacy for Australian wine.
Japan is the largest imported wine market by volume in the Asia Pacific region and Australia’s 8th largest export market. As such, it is a vital market to consider for Australian wine exporters.