Wine Australia turned its attention to Malaysia last month as part of the Australian Food and Wine Collaboration Group’s latest in-market activation, designed to increase market access and improve bilateral trade for producers of Australia's finest wine and food.
Wine Australia’s recent roadshows in mainland China and Japan attracted a turnout of more than 2,000 trade, media and educators to experience Australian wines throughout September.
The events aimed to strengthen Australian wine’s presence in these important Asian markets; building momentum in mainland China following the removal of tariffs in 2024, and deepening engagement in Japan to support long-term market diversification.
Grapegrowing, winemaking and wine-related tourism contributes $51.3 billion to the Australian economy and supports more than 200,000 jobs, according to the Economic Contribution of the Australian Wine Sector 2025 report released by Wine Australia today.
Thanks to funding from the Australian Government, Australian winegrape growers are set to benefit from commercialisation of an infield monitoring system that informs growers in real-time whether the smoke from a bushfire or controlled burns is likely to taint their winegrapes.
Some of life’s best memories aren’t planned. They’re created over a spontaneous catch up with mates, a long Sunday lunch, or a backyard BBQ where the conversation flows. Whatever the occasion, there’s an Australian wine to fit the moments that matter. As part of a new campaign bringing Australian wine to more occasions, this competition is inviting Aussies to share the meaningful moments they enjoy with a glass of local wine.
Japan is a significant market for Australian wine, ranking as the eighth biggest export destination by volume and value. In the 12 months ended March 2019, exports to Japan grew by 16 per cent to reach a record $55 million.
Japan is by far the second biggest wine market in Asia behind mainland China. The International Wine and Spirit Record (IWSR) reports that 39.5 million cases of wine were sold in Japan in 2016, compared to 157 million cases in mainland China and 3.8 million cases in third-placed Hong Kong.