Australia’s wine sector continues to adapt to a changing global landscape, with evolving consumer preferences creating both challenges and new opportunities for growth. As tastes shift and new occasions emerge, August presents a fresh opportunity to showcase the quality, diversity and relevance of Australian wine in the everyday moments that matter. This August, ‘We make a wine for that’ returns with a national campaign designed to put Australian wine in front of consumers and bring it into more of today’s moments that matter.
Ten emerging winemakers, viticulturists, sommeliers, researchers and communicators have been selected from more than 120 applicants to receive Wine Australia bursaries to attend the 2027 Institute of Masters of Wine International Symposium (IMW Symposium) in Adelaide, widely regarded as one of the most significant events in the global wine calendar.
Wine Australia and the Australian Wine Research Institute (AWRI) have entered into a new 4.5-year investment agreement from 1 July 2026 to 31 December 2030, to deliver research, development, extension and industry support services for Australia’s grape and wine sector.
Australia’s grape and wine sector will benefit from greater confidence in vine quality and long-term vineyard performance with the launch of VitiCert Australia, a new national certification program for grapevine planting material.
Australian wine exporters are gaining stronger traction across the Asia Pacific region, with a series of high-impact trade, education and promotional initiatives helping to build visibility, deepen trade relationships and position Australian wine more competitively in key markets.
Japan is the largest imported wine market by volume in the Asia Pacific region and Australia’s 8th largest export market. As such, it is a vital market to consider for Australian wine exporters.