In February, Australia’s premium wines took centre stage in South Korea as part of the eighth Taste the Wonders of Australia market activation, delivered by the Australian Food and Wine Collaboration Group.
Applications are now open for a new bursary giving Australian grape and wine professionals aged 35 and under the opportunity to attend the Institute of Masters of Wine International Symposium 2027, one of the world’s most influential forums for wine education, ideas and debate.
Wine Australia has announced the Hunter Valley Wine & Tourism Association, McLaren Vale Wine Region and Riverland Wine will deliver this year’s Next Crop program, equipping emerging leaders with practical skills, networks and confidence to support the long-term resilience and success of the grape and wine sector in those regions.
Wine Australia has announced the engagement of Map of Ag Australia to build the digital platform for the National Vineyard Register that aims to provide a nation-wide resource to support balancing supply and demand and industry initiatives.
Australian wine producers have delivered a confident showing across key international markets in recent weeks, recording strong engagement from trade, buyers, sommeliers and media. From packed tastings and masterclasses to conversations with some of the world’s biggest buyers, the activity reinforced Australia’s reputation as a diverse, premium wine producer and highlighted the value of international engagement for the sector.
From a global perspective, mainland China has cemented its position as one of the top wine import markets over the past five years, sitting at fourth place by 2018, behind Germany, the United Kingdom and the United States of America. Only 10 years ago, China was sitting in 15th place.
This China Market Bulletin explores where the growth is coming from, what it means for the broader industry and the opportunities and challenges ahead in one of our most significant export markets.
Since the removal of import duties on Australian bottled wine in late March 2024, Australian wine exports have surged to mainland China. This bulletin provides an update on the latest export results for Australian wine and a look at significant trends in the overall wine market in mainland China.
In this Bulletin, we discuss what has changed in mainland China's wine market since the duties were imposed on Australian wine in 2020 and where the potential opportunities are for Australian wine that businesses should consider when building their export strategies.
November 2019 is a busy month for Australian wine in China, with major events set to highlight Australia’s fine wine credentials. This week, the Market Bulletin looks at how Australia’s exports are performing in the mainland China market.
It can be a little daunting for first-time exporters to know where to find information about different export markets and how to determine the markets and price points that best suit their products.