New virtual platform to connect and promote Australian wine to the world
Wine Australia will launch an always-on, 24/7 virtual platform called Australian Wine Connect this March to bring the global wine community together to experience and explore Australia’s thrilling wine scene.
The interactive platform will be a go-to resource for Australian wine over the next twelve months. Featuring wineries from across 65 regions; connecting winemakers, buyers, importers, distributors, media, educators and more; and offering a diverse program of engaging events and experiences.
Australian Wine Connect will create a bold new world of opportunities for Australian wineries to promote their products across the UK, Europe, USA, Canada and Asian markets. It will allow buyers from across the world to network and meet producers, discover new wines, link up with distributors and enable sales conversations. It will also offer ongoing live thought-leadership sessions, tasting sessions, variety and regional explorations to showcase the people, places and processes that make Australian wine unique.
Australian Wine Connect will go live on 31 March 2021 and registrations for the virtual showcase are now open to Australian wineries. Eligible wineries can apply for the Wine Export Grant to help cover the cost of participation.
The Australian wine community is renowned for its creativity in the pursuit of creating the most diverse and distinctive wines in the world. Wine Australia Chief Executive Officer Andreas Clark said, ‘We’re proud to bring this same spirit of innovation to the way we do business and have been working hard to develop a valuable opportunity for Australian wineries to continue marketing and selling their wines overseas this year.
‘Australian Wine Connect has been designed to offer similar benefits to an international trade show, however it also enables wineries to reach and engage with multiple markets across the globe and it will be live and offering various virtual business opportunities for a full twelve months,’ he said.
The multi-faceted platform will host virtual events and collaboration tools to help wineries stay up to date in market and will promote Australian wine in a new and exciting way to raise awareness and increase demand amongst an international trade audience.
For more information and to register please visit https://www.wineaustralia.com/australian-wine-connect/exhibit
About Wine Australia
Wine Australia supports a competitive wine sector by investing in research, development and adoption (RDA), growing domestic and international markets, protecting the reputation of Australian wine and administering the Export and Regional Wine Support Package (ERWSP).
Wine Australia is an Australian Commonwealth Government statutory authority, established under the Wine Australia Act 2013, and funded by grape growers and winemakers through levies and user-pays charges and the Australian Government, which provides matching funding for RDA investments and funds the ERWSP.