Wine Australia’s State of the Sector 2018 report is a detailed and entertaining look at the Australian wine sector, its history and evolution, current situation and future prospects. The report takes a novel approach by drawing on parallels between Australian wine and Australian music.
‘So, you look into the land and it will tell you a story’
– Great Southern Land, Icehouse
Both Australian wine and Australian music are unique expressions of a diverse Australian culture and landscape. Both are distinctly Australian while also universal. This new State of the Sector 2018 report explores the shared history of wine and music in Australia, their evolution and global appeal. It looks at how both our music and wine have evolved into something uniquely Australian that is appreciated by millions of people around the globe.
The Australian wine sector has had a turbulent decade since 2007, but the Australian grape and wine community’s enduring commitment to innovation and quality, diversity, creativity and authenticity means the sector is primed for a new era of prosperity and the latest market performances for Australia suggest that we are well on our way.
The report includes a description and analysis of:
- the history, evolution and revolution of the sector from the 1950s to the present day
- the strengths and defining features of the sector that are the foundation for its success,
- the sector’s performance and outlook in the key markets for Australian wine: the Australian domestic market, China mainland, Hong Kong, the USA, Canada, the United Kingdom, Europe and Asia.
‘There’s no time like the right time, and that’s now’
– The Right Time, Hoodoo Gurus
Download the report here.