About the report

The Market Update report for the United States (US) from March 2024 is an overview of the wine market in the United States in the context of the overall alcohol market and the broader economy. It pulls together information from various data sources to summarise the size of the opportunity and Australia’s current performance in this market.

More detailed data on these markets can be found through Wine Australia’s Interactive Insights portal.

Report summary

The report summarises:

• The economic state thus far post COVID-19,
• Share of alcohol consumption by type,
• Trends in wine consumption including demographic, price point and channel,
• Wine imports, including Australia’s market share, and
• Australian export performance in the year ended December 2023, by volume, value, average value, and variety.

Source

The report is prepared by Wine Australia based on a wide range of data sources including Wine Australia, the IWSR, Silicon Valley Bank report, bw166, Statista, Wine Intelligence and the Global Trade Atlas.

See also USA Market Insights report (2020)