Wine Australia and New Zealand Winegrowers have teamed up to run trade and consumer tastings in Sweden and Denmark in September 2024.
This exciting collaboration - for the second time in the Nordics - will showcase the quality and diversity of wines from the Antipodes.
We invite you to join us and showcase your wines in Stockholm on 17 September and Copenhagen on 19 September. In each city, we will run a trade tasting, masterclasses and an evening consumer tasting.
The event is a platform for wineries and importers to meet the monopoly, buyers, HoReCa (on-trade, restaurants and sommeliers), media and educators. With direct access to key influencers and decision-makers, the tastings will help you to gain new business leads, secure listings and increase your in-market presence.
Registration is open for Australian and New Zealand wineries, and importers, distributors and agents in Sweden and Denmark. Full and half tables are available, and they can feature both Australian and New Zealand wines.
We look forward to welcoming Australian and New Zealand winemakers and winery principals to the event. The presence of winemakers and principals really helps to tailor the stories told and drive home the authenticity message.
We recommend one or two members of staff per table, either from the winery or importer, to introduce the wines and talk to guests. For wineries seeking distribution, please ensure that someone from the winery can travel over to staff the table.
Wine Australia and New Zealand Winegrowers will cover all the organisation, logistics and marketing of the events, so you can focus on the visitors and your wines.
Register as an exhibitor
This activity is open to all Australian and New Zealand wineries (those currently in market and looking to export) and importers, distributors and agents in Sweden and Denmark. Exhibitors are encouraged to put their best foot forward to show premium wines and new releases from their range.
The cost of exhibiting in each city is:
- A full table to show up to 12 wines - AUD $1800 (ex. GST)
- A half table to show up to 6 wines - AUD $900 (ex. GST)
Please register by 31 May 2024. There might be a waiting list if the event is oversubscribed. An invoice will be sent to you in July 2024.
Contact
If you have any queries about the event, please email Laura Jewell MW at Wine Australia on europe@wineaustralia.com or Sarah Shepherd at New Zealand Winegrowers on sarahs@nzwine.com.