Insights into Denmark and Nielsen on the US
Market Bulletin | Issue 7
Exports to Denmark recover
Wine Australia’s Export Snapshot - Denmark shows that for the year ended March 2016, total Australian exports to Denmark have increased by 2 per cent in volume to 11.9 million litres and 0.4 per cent in value to $24 million. This increase is reversing a downward trend in the market over the last five years. In the year ended December 2015, Danish imports of Australian bottled wine increased by 13 per cent in volume to 3.1 million litres.
Think Small for Big Growth
Nielsen’s webinar on the US retail market shows that small brands are doing much better than those that are mass produced for the wider market. The presentation goes through the current state of sales, consumer attitudes, and how you can use this information to your benefit.