Demystifying export market obligations

To help the Australian wine community access international markets, Wine Australia gathers the requirements and regulations for key markets of interest and compiles the relevant information in market-specific Export Market Guides.

The Export Market Guides are an essential reference point for Australian wine exporters. We have guides on the critical access requirements for 33 export markets. 

The guides cover detailed information on duties and taxes, wine standards, labelling requirements, and import and certification requirements. We compile this information by researching the regulatory environments in those export markets and by monitoring technical notifications to the World Trade Organisation. 

Export Market Guides also provide brief market information on the market size and scope, consumption trends and import analysis, and Australia’s position in the import category. They are regularly reviewed and updated as market and trade conditions change.

The Guides for Thailand, China and Canada have recently been updated and include amendments to China’s Cross Boarder E-Commerce regulations and details of Canada’s new Cottage Winery Markup and Surcharge Levels.

The Guides are free for wine grape and export levy payers, and also for licenced wine exporters, while others can purchase them. 

We are always exploring new markets of interest and encourage exporters to contact us to propose a market for investigation.