The Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package) has delivered three grant programs.
Activities and initiatives funded by the state-based and competitive grants – now closed – were delivered to support the growth of regional wine tourism.
Wine Export Grants – targeted support
Round 2 2020–21 – Now open
To help counter the impacts of COVID-19 related travel restrictions on in-market events, Wine Australia is offering $1 million towards Wine Export Grants Round 2.
What is the Wine Export Grant?
Wine producers may be eligible for up to $25,000 towards reimbursement for the cost of promotional activities in any export market, including:
- free samples including freight or transport
- marketing campaigns including social, advertising and virtual promotions
- market research and development activities (as per amended guidelines dated 31 March 2021)
- retail promotions – online and in-store
- in-market representation at international events and fairs e.g. contracted labour
- click here for other examples
Up to 50 per cent of eligible expenses incurred on or after 1 July 2020 will be reimbursed for eligible applicants (one grant only).
$1 million cap
The grant program is capped at $1 million. Applications are assessed on a first-come, first-served basis.. The grant deadline was recently extended to 2 May 2022 or until funding is exhausted (whichever occurs first).
Eligible wine producers may now submit multiple applications up to an accumulative maximum of $25,000, as per the amended guidelines dated 31 March 2021.
The table below provides an indication of remaining funds which is updated every time funding is committed under the Wine Export Grant program. You may need to click the ‘refresh’ or ‘reload’ button on your internet browser to see the latest updates to the figures.
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Small and medium wine producers (aggregated turnover of less than AU$20 million and export turnover of less than $5 million, in 2019-20). Applicants who have previously received a Wine Export Grant in round 1 and/or round 2 may apply again, subject to meeting eligibility criteria.
How to apply
Please refer to the following resources that may assist with your application:
Previous Wine Export Grant recipients
The Wine Export Grants program closed on 8 August 2019.
A total of 135 wine producers secured an average of approximately $11,100 in grant funding to support export promotional activities in China (including Hong Kong and Macau) and the USA. View the full list of grant recipients on GrantConnect.
In recognition of the high demand for these grants, the total pool of funding was increased from $1 million to $1.5 million in October 2018. Funding was accessed on a first-come, first-served basis with businesses only eligible to make one claim for reimbursement.
Competitive grant recipients
State-based grant recipients
See the impact of the investment
Download our quarterly update of progress towards headline key performance indicators. Download the infographic
Grant project highlights
Riverland on the verge Campaign
Riverland Wine has launched an immersive virtual reality journey that showcases the region’s spectacular scenery and high-quality food and wine credentials.
Exploring the Swan Valley Wine Region’s Destination Brand Identity
A research project to better understand the Swan Valley Wine Region’s brand identity was supported by $50m Package, an Edith Cowan University’s Office of Research and Innovation Industry Engagement Scheme Grant and the Swan Valley Winemakers Association.
The Ultimate WA Food and Wine Road Trip – Video Series Released
Wines of Western Australia has released of a series of videos which chronicle the ultimate wine and food road trip through all of WA’s wine regions.
Queensland Vine and Shine Trail
Queensland Wine’s Vine and Shine Trail promotes over 70 wineries to encourage travellers to discover the state’s picturesque vineyards emerging varieties of wine.
In addition to the three grants within the Export and Regional Wine Support Package, Wine Australia is responsible for administering the Wine Tourism and Cellar Door Grant.
The grant is part of a coordinated suite of measures developed with the Australian grape and wine community after extensive consultations on reforms to the Wine Equalisation Tax (WET) arrangements. It complements the components of the Package, which are being implemented from 2018 to 2021.
Round two of the program opened on Monday 7 September and closed at 5.00pm (ACDT) on Friday 30 October 2020.
For further information about this grant please see Wine Tourism and Cellar Door Grants.