ProWein 2017

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ProWein 2017

17 - 21 Mar 2017

Messe Düsseldorf, Stockumer Kirchstraße 61, 40474 Düsseldorf, Germany

Hall 9, Stand G06

With 76 wineries, over 500 wines and a full programme of events, Wine Australia’s presence at ProWein 2017 was bigger and better than ever before.

Considered Europe’s most important wine event, ProWein is a three day trade fair, which takes place every year in Düsseldorf in Germany.

ProWein 2017 set new record visitor and exhibitor numbers; this year 6,500 exhibitors participated and 58,500 visitors from 130 countries attended. ProWein organisers also reported high numbers of managers, with two-thirds of all attendees described as ‘top decision-makers.’ This year also marked Wine Australia’s biggest presence at the fair, with more wineries, wines and events than previous years.

The Wine Australia stand was located in the middle of the New World hall and featured over 500 wines from 76 wineries, across 34 different regions. Exhibitors included Alpha Box & Dice, Chaffey Bros. Wine Co., d’Arenberg, PlanB! Wines, Schild Estate, Tyrrell’s Wines, Yering Station and Voyager Estate.

Over the three days, various events showcased the diversity of Australian wine and challenged visitors’ perceptions of the region. The programme consisted of feature tastings, regional tastings, master classes, a food and wine matching session, happy hours with drinks and canapés and tastings in collaboration with the WSET. Cool climate regions, Mediterranean varieties and old vines were some of the themes of the events.

The stand had even more meeting space than last year and this proved a great asset for the exhibiting wineries and visitors. Across the three days, the space was constantly being used for appointments with key buyers and influencers from across Europe, Asia and America.

At this year’s fair, both Wine Australia’s CEO Andreas Clark and General Manager Marketing Stuart Barclay joined the Wine Australia UK and Europe team on the stand.

For more information about ProWein 2018 and to sign up to be an exhibitor, please click ‘here’

Wine Australia Activities

Happy Hour

Sunday 19 March and Monday 20 March 17.00 – 18.00.

Click here to view the Happy Hour invite.

Master Classes

Sunday 19 March

14.00 – 15.00

Old Vines

Monday 20 March

14.00 – 15.00

McLaren Vale Mediterranean Varietals

Culinary Journey with Christina Fischer

Monday 20 March 16.00 – 17.00

Wine Australia invites you on an exciting culinary journey across Australia. Taste six wines from different regions and varieties whilst top sommelier Christina Fischer serves up perfectly matching tasty bites. Don’t miss this opportunity to explore the diversity of Australian wine and its versatility with food. Places are limited – register now by emailing Camilla Coste: europe@wineaustralia.com

Feature & Regional Tastings

Click here to view the Feature & Regional Tastings invite.

Tastings presented by Thomas Curtius and various winemakers.

Sunday 19 March

11.00 – 11.40	The Art of Australian Riesling The Art of Australian Riesling When Sunday, 11.00 – 11.40 Presented by Wine Australia Explore the key Australian regions for Riesling and sample wines from leading producers. Australia is the second largest producer of Riesling after Germany and has its own unique style. This tasting will allow you to explore the key regions for Riesling and sample wines from Australia’s leading producers
13.00 – 14.00	Margaret River Cabernet Margaret River Cabernet When Sunday, 13.00 – 14.00 Presented by Paul McArdle Whether it's world class wines or culinary seafood experiences, Margaret River is making headlines around the world. We present a selection of wines that tell the story of this premium wine region.
15.00 – 15.40	Australia’s Great Grenache Australia’s Great Grenache When Sunday, 15.00 – 15.40 Presented by Wine Australia Once overlooked, Grenache is now enjoying a renaissance in Australia with a focus on old bush vines and a move to brighter, more elegant styles. Come along to this tasting to experience the evolution for yourself.

Monday 20 March

11.00 – 11.40	Cool Climate Australia Cool Climate Australia When Monday, 11.00 – 11.40 Presented by Wine Australia Proximity to the cold Southern Ocean and the effect of high altitude create true cool climate conditions in some of Australia’s premium wine regions. This tasting highlights a number of cool climate regions, which produce a diverse range of styles.
13.00 – 14.00	Gems of the Riverland Gems of the Riverland When Monday, 13.00 – 14.00 Presented by Phil Reedman MW The Riverland’s combination of determination, innovation and bountiful natural resources has put the region at the forefront of wine production in Australia. This session showcases a number of the Riverland Gems as it advances through the 21st century with innovation, confidence and a quest to preserve its precious resources.
15.00 – 15.40	The Diversity of Shiraz The Diversity of Shiraz When Monday, 15.00 – 15.40 Presented by Wine Australia At nearly 30 per cent of total plantings, Shiraz is Australia’s number one variety and calling-card to the world. With diverse regions and varying winemaking techniques, there isn’t just one style of Australian Shiraz. Come along to this tasting and explore the diversity for yourself.