ProWein 2017 17 - 21 Mar 2017
Messe Düsseldorf, Stockumer Kirchstraße 61, 40474 Düsseldorf, Germany Hall 9, Stand G06

With 76 wineries, over 500 wines and a full programme of events, Wine Australia’s presence at ProWein 2017 was bigger and better than ever before.

Considered Europe’s most important wine event, ProWein is a three day trade fair, which takes place every year in Düsseldorf in Germany.

ProWein 2017 set new record visitor and exhibitor numbers; this year 6,500 exhibitors participated and 58,500 visitors from 130 countries attended. ProWein organisers also reported high numbers of managers, with two-thirds of all attendees described as ‘top decision-makers.’ This year also marked Wine Australia’s biggest presence at the fair, with more wineries, wines and events than previous years.

The Wine Australia stand was located in the middle of the New World hall and featured over 500 wines from 76 wineries, across 34 different regions. Exhibitors included Alpha Box & Dice, Chaffey Bros. Wine Co., d’Arenberg, PlanB! Wines, Schild Estate, Tyrrell’s Wines, Yering Station and Voyager Estate.

Over the three days, various events showcased the diversity of Australian wine and challenged visitors’ perceptions of the region. The programme consisted of feature tastings, regional tastings, master classes, a food and wine matching session, happy hours with drinks and canapés and tastings in collaboration with the WSET. Cool climate regions, Mediterranean varieties and old vines were some of the themes of the events.

The stand had even more meeting space than last year and this proved a great asset for the exhibiting wineries and visitors. Across the three days, the space was constantly being used for appointments with key buyers and influencers from across Europe, Asia and America.

At this year’s fair, both Wine Australia’s CEO Andreas Clark and General Manager Marketing Stuart Barclay joined the Wine Australia UK and Europe team on the stand.

For more information about ProWein 2018 and to sign up to be an exhibitor, please click ‘here

Wine Australia Activities

Happy Hour

Sunday 19 March and Monday 20 March  17.00 – 18.00.

Click here to view the Happy Hour invite.

Master Classes

Sunday 19 March
14.00 – 15.00 Old Vines
Old Vines
Sunday, 14.00 – 15.00
Presented by
Emma Symington MW

Sunday 19 March  14.00 – 15.00 (Forum – Hall 10)

Click here to view the Old Vines master class invite.

Monday 20 March
14.00 – 15.00 McLaren Vale Mediterranean Varietals
McLaren Vale Mediterranean Varietals
Monday, 14.00 – 15.00
Presented by
Michelle Bouffard

Monday 20 March  14.00 – 15.00 (Forum – Hall 10)

Culinary Journey with Christina Fischer

Monday 20 March  16.00 – 17.00 

Wine Australia invites you on an exciting culinary journey across Australia. Taste six wines from different regions and varieties whilst top sommelier Christina Fischer serves up perfectly matching tasty bites. Don’t miss this opportunity to explore the diversity of Australian wine and its versatility with food.  Places are limited – register now by emailing Camilla Coste:

Feature & Regional Tastings

Click here to view the Feature & Regional Tastings invite.

Tastings presented by Thomas Curtius and various winemakers.

Sunday 19 March
11.00 – 11.40 The Art of Australian Riesling
The Art of Australian Riesling
Sunday, 11.00 – 11.40
Presented by
Wine Australia

Explore the key Australian regions for Riesling and sample wines from leading producers. Australia is the second largest producer of Riesling after Germany and has its own unique style. This tasting will allow you to explore the key regions for Riesling and sample wines from Australia’s leading producers

13.00 – 14.00 Margaret River Cabernet
Margaret River Cabernet
Sunday, 13.00 – 14.00
Presented by
Paul McArdle

Whether it's world class wines or culinary seafood experiences, Margaret River is making headlines around the world. We present a selection of wines that tell the story of this premium wine region. 

15.00 – 15.40 Australia’s Great Grenache
Australia’s Great Grenache
Sunday, 15.00 – 15.40
Presented by
Wine Australia

Once overlooked, Grenache is now enjoying a renaissance in Australia with a focus on old bush vines and a move to brighter, more elegant styles. Come along to this tasting to experience the evolution for yourself.

Monday 20 March
11.00 – 11.40 Cool Climate Australia
Cool Climate Australia
Monday, 11.00 – 11.40
Presented by
Wine Australia

Proximity to the cold Southern Ocean and the effect of high altitude create true cool climate conditions in some of Australia’s premium wine regions. This tasting highlights a number of cool climate regions, which produce  a diverse range of styles.

13.00 – 14.00 Gems of the Riverland
Gems of the Riverland
Monday, 13.00 – 14.00
Presented by
Phil Reedman MW

The Riverland’s combination of determination, innovation and bountiful natural resources has put the region at the forefront of wine production in Australia.  This session showcases a number of the Riverland Gems as it advances through the 21st century with innovation, confidence and a quest to preserve its precious resources.

15.00 – 15.40 The Diversity of Shiraz
The Diversity of Shiraz
Monday, 15.00 – 15.40
Presented by
Wine Australia

At nearly 30 per cent of total plantings, Shiraz is Australia’s number one variety and calling-card to the world. With diverse regions and varying winemaking techniques, there isn’t just one style of Australian Shiraz. Come along to this tasting and explore the diversity for yourself.

Tuesday 21 March
11.00 – 11.40 The Italian Job
The Italian Job
Tuesday, 11.00 – 11.40
Presented by
Wine Australia

Australian winemakers love to experiment and with the climatic diversity of Australia’s regions,  Italian varieties are finding a second home in Australia. Join us to taste Australian wines made from classic Italian varieties such as Dolcetto, Nebbiolo, Fiano and more.

WSET Tastings

Sunday 19 March
10.00 – 10.30 Riverland: Petit Manseng Three Ways
Riverland: Petit Manseng Three Ways
Sunday, 10.00 – 10.30
Presented by
Phil Reedman MW

Sunday 19 March  10.00 – 10.30 (North Entrance – Stand 05)

Monday 20 March
10.00 – 10.30 Margaret River Chardonnay
Margaret River Chardonnay
Monday, 10.00 – 10.30
Presented by
Paul McArdle

Monday 20 March  10.00 – 10.30 (North Entrance – Stand 05)

Attending wineries

  • Alpha Box & Dice
  • Angove Family Winemakers
  • Angus The Bull
  • Bleasdale
  • Brown Brothers
  • Byron & Harold
  • Chaffey Bros. Wine Co.
  • Credaro Estate
  • Dandelion Vineyards
  • d’Arenberg
  • Driftwood Estate
  • Eccentric Wines
  • Elderton
  • Evans & Tate
  • Ferngrove
  • First Drop Wines
  • Forest Hill
  • Fox Creek Wines
  • Gemtree Biodynamic Wines
  • Glaetzer
  • Graffico
  • Harewood Estate
  • Haselgrove
  • Heartland
  • Heirloom Vineyards
  • Henry’s Drive Vignerons
  • Hither & Yon
  • Hobbs of Barossa Ranges
  • Holm Oak
  • Howard Park
  • Idyll Wine Co.
  • Irvine Wines
  • Jacob’s Creek
  • Kaesler
  • Kay Brothers
  • Langmeil Winery
  • Leabrook Estate
  • Lome
  • Lou Miranda Estate
  • MadFish Wines
  • Margan Wines
  • McWilliam’s
  • Mount Langi Ghiran
  • Mount Pleasant
  • Ottelia
  • Pachamama
  • Paxton Biodynamic Wines
  • Penley Estate
  • Periscope Wines
  • Pfeiffer Wines
  • PlanB! Wines
  • Plantagenet
  • Riposte by Tim Knappstein
  • Rosenthal
  • Route du Van
  • Schild Estate
  • Schwarz Wine Co.
  • Serafino Wines
  • Silkwood
  • Soumah
  • Stella Bella
  • Stuart Wines Co.
  • Tar & Roses
  • Tertini Wines
  • The Hairy Arm Wine Co.
  • Tomich Wines
  • Trust
  • Tyrrell’s Wines
  • Voyager Estate
  • Wakefield
  • Willoughby Park
  • Wirra Wirra
  • Xanadu
  • Yarra Yering
  • Yarrabank
  • Yering Station

Wineries seeking distribution

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This content is restricted to wine exporters and levy-payers. Some reports are available for purchase to non-levy payers/exporters.