Far from the everyday, Australia is a continent of pristine natural riches and fierce creative freedom, where innovation and isolation are inseparable. Our ancient soils and cooling breezes find expression in some of the most diverse, exciting and distinctive wines in the world. From the wild surf of Margaret River, to the ancient ranges of the Barossa, nothing else comes close. From the rogue to the refined, discover Australian wines that are far from ordinary.
We’re excited to launch Far From Ordinary, a virtual event like never before. Running in March 2021, Far From Ordinary will offer an immersive, targeted online program to the wine trade and media across the world.
Far From Ordinary 2021 will be a showcase of Australian wine and will deliver a taste of Australia to wine communities across the UK, Europe, USA, Canada, APAC and China. The event will feature online discussions, debates, webinars, virtual tastings, and new-to-market showcases. As well as engaging livestream content, an online space will provide commercial and networking opportunities for wine brands, and showcase the people and places that make Australian wine unique.
Trade will be able to enhance their knowledge of Australian wine, discover new wines, meet producers and connect with local distributors. We’ll be leading discussions on key industry topics, such as new product development, packaging and sustainability, and providing updates on Australian wine exports, trends and the latest market insights.
With the support of the Australian Government’s $50 million Export and Regional Wine Support Package, Far From Ordinary 2021 aims to challenge and change perception, drive desire and increase demand for Australian wine among key buyers, trade and media, and encourage stronger engagement with the global wine community.
This is an event not to be missed. It’s a first for the Australian wine community and first of its kind globally. Mark your diary now. The full program and more details will be announced soon.