News

Australia will bring its largest fine wine showcase of more than 100 brands to Chengdu trade shows this March, off the back of a surging demand for premium wine in China

A record 61 Australian wine exhibitors showcased some of the country’s finest wines at China’s leading international wine and spirit expo ProWine China, from 12 to 14 November.

Winners of the seventh annual Wine Australia China Awards were honoured at a gala dinner in Shanghai on 11 November 2019 for championing the Australian wine category in China.  

A big month of China wine events in November 2019 has seen Australian wine producers travel to Shanghai for back-to-back trade and media engagement opportunities.

Australian wine exports to China (including Hong Kong and Macau) have reached a record value of $1.25 billion, an increase of 18 per cent, with average value increasing by 40 per cent to $8.42 per litre FOB in the 12 months to September 2019.

Japan is a significant market for Australian wine, ranking as the eighth biggest export destination by volume and value. In the 12 months ended March 2019, exports to Japan grew by 16 per cent to reach a record $55 million.

Japan is by far the second biggest wine market in Asia behind mainland China. The International Wine and Spirit Record (IWSR) reports that 39.5 million cases of wine were sold in Japan in 2016, compared to 157 million cases in mainland China and 3.8 million cases in third-placed Hong Kong.