USA Market Entry Program open for applications
Last updated 12 May 2020

Wine Australia’s USA Market Entry Program is now taking applications for the upcoming 2020 program.

Australian wine strikes a new chord in America
Last updated 14 Oct 2019

Australian wine has been centre stage in the United States of America during a six-week campaign that has dazzled the American trade, consumers and media.

Australian wine scene vibrantly brought to life in New York City
Last updated 23 Sep 2019

More than a thousand New York wine lovers gathered at the Union West in Chelsea from 17–19 September for the launch of Wine Australia’s ‘Far From Ordinary’ campaign – a six-week promotion aimed at reinvigorating Australian wine sales in the crucial USA market.

Wine Australia launches largest-ever promotion of Australian wine in the USA
Last updated 16 Sep 2019

This week, Wine Australia launches its largest-ever promotion of Australian wine in the USA – the Far From Ordinary campaign – supported by the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package).

Tasmanian wine tourism on show in North America
Last updated 13 Sep 2019

Tourism Tasmania has this week launched its international wine tourism campaign in San Francisco, as part of the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package).

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Latest articles
China market update
Last updated 01 May 2019

From a global perspective, mainland China has cemented its position as one of the top wine import markets over the past five years, sitting at fourth place by 2018, behind Germany, the United Kingdom and the United States of America. Only 10 years ago, China was sitting in 15th place.

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Latest market bulletins
How are Australia’s wine exports performing in China?
Last updated 12 Nov 2019

November 2019 is a busy month for Australian wine in China, with major events set to highlight Australia’s fine wine credentials. This week, the Market Bulletin looks at how Australia’s exports are performing in the mainland China market.

Useful tips to gather insights on the China wine market
Last updated 17 Sep 2019

It can be a little daunting for first-time exporters to know where to find information about different export markets and how to determine the markets and price points that best suit their products.

China Roadshow: Fast facts on Tianjin, Hangzhou, Kunming and Shenzhen
Last updated 21 May 2019

Now in its eighth year, the China Roadshow 2019 will be engaging a wide variety of wine buyers in a mini trade-fair, master classes and a new-to-market program. The eight-day journey will have Australian wine exhibitors cover 5000 kilometres as they travel across mainland China.

Increasing demand for quality wines in China
Last updated 30 Jan 2019

China has played the dominant role in the growth of Australian wine exports summarised in the preceding market bulletin 2018: An impressive year for Australian exports, but China’s thirst for imported wine has not been limited to Australia.

The rise of China’s online wine market
Last updated 13 Nov 2018

China is undoubtedly the most progressive nation when it comes to embracing e-commerce, not only providing alternative distribution avenues for Australian wine sales, but also more direct ways of promoting Australian wine

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