Australians are increasingly seeking experiences that bring together food, connection and discovery, and local wine is uniquely placed to be part of those moments.
Wine Australia research shows consumers are placing greater value on memorable, sensory-rich and socially shareable experiences. The setting, aesthetics and opportunity to connect with others are becoming just as important as the drink itself.
Australian wine exports declined by 7 per cent in value to $2.30 billion and 6 per cent in volume to 598 million litres in the year ended June 2026, according to Wine Australia’s Export Report released today.
Wine Australia and Vinehealth Australia are co-investing to modernise South Australia’s Vinehealth Vineyard Register and align it with the National Vineyard Register.
Australia’s 2026 winegrape crush fell to 1.27 million tonnes – its smallest since 2000 – but the reduced national crop did not result in stronger grape prices according to Wine Australia’s National Vintage Report 2026 released today.
Some of the UK and Ireland’s most influential wine buyers and sommeliers will visit Australia this November as part of a Wine Australia initiative designed to deepen market understanding and build long-term advocacy for Australian wine.
From a global perspective, mainland China has cemented its position as one of the top wine import markets over the past five years, sitting at fourth place by 2018, behind Germany, the United Kingdom and the United States of America. Only 10 years ago, China was sitting in 15th place.
This China Market Bulletin explores where the growth is coming from, what it means for the broader industry and the opportunities and challenges ahead in one of our most significant export markets.
Since the removal of import duties on Australian bottled wine in late March 2024, Australian wine exports have surged to mainland China. This bulletin provides an update on the latest export results for Australian wine and a look at significant trends in the overall wine market in mainland China.
In this Bulletin, we discuss what has changed in mainland China's wine market since the duties were imposed on Australian wine in 2020 and where the potential opportunities are for Australian wine that businesses should consider when building their export strategies.