Australia will bring its largest fine wine showcase of more than 100 brands to Chengdu trade shows this March, off the back of a surging demand for premium wine in China.
Having invested heavily in China over the past few years with the support of the Australian Government’s $50 million Export and Regional Wine Support Package (the $50m Package), Australia is currently the No.1 imported wine country in China by value.
In the year ending September 2019, Australia’s wine exports to China reached a record value of $1.13 billion – an increase of 19 per cent on the previous year.
This growing enthusiasm for Australia’s fine wine among Chinese consumers has seen Australia amplify its presence at the China Food and Drinks Fair and hotel trade shows in recent years – and 2020 will be no exception.
From 22 to 25 March, Australia will bring the largest national wine pavilion to the new format premium hotel trade show TopWine China (TWC) Fine Wine Showcase at the Grand Hyatt Hotel.
The pavilion will feature:
- forty-five Australian wine exhibitors showcasing a range of fine wines, and
- four master classes featuring respected educators Lu Yang MS, Fongyee Walker MW and Terry Xu, exploring Australian wine and food pairing, innovative winemaking and viticulture and old vine treasures.
From 26 to 28 March, an expanded Australian wine pavilion at the China Food and Drinks Fair will feature 44 wine exhibitors, wine tastings, master classes and an Australian Wine Discovered education area – all designed to showcase Australia’s unique wine scene.
Wine Australia Chief Executive Officer Andreas Clark said Australia’s presence at this year’s events will reinforce its reputation as a premium wine producing-country that is committed to sharing its wines with the world.
‘Trade shows like China Food and Drinks Fair and the new TWC Fine Wine Showcase are a massive opportunity for Australian wineries, especially those at the premium-end, to highlight why Australian wine is synonymous with quality, diversity and innovation’, he said.
For more information about Australia’s presence at the China Food and Drinks Fair and TWC Fine Wine Showcase 2020, visit www.wineaustralia.com/whats-happening/events/chengdu-hotel-showand-china-food-drinks-fair-2020.